into Alzheimer's is a non-profit organization committed to fulfil a social mission by raising awareness on Alzheimer's disease in the UAE.

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Our Vision

We aim to be the main information resource of every household in Dubai, United Arab Emirates and the Middle East who needs Alzheimer’s-related help.



Purple cupcake for Brain Awareness Week

Every March, the global campaign 'Brain Awareness Week'  (BAW) unites efforts of partner organizations like 4get-me-not Alzheimer's in a celebration of the brain of all ages. To mark this special occassion a purple coloured 4get-me-not cupcake was created and shared among support groups and volunteers of 4get-me-not Alzheimer's.


4get-me-not Alzheimer's on 100th Anniversary Issue Illustrado Magazine

Illustrado is a unique lifestyle-community magazine devoted to uplift the morale and the image of Filipinos around the world. On its 100th Anniversary edition, Illustrado features 100  most influential Filipinos in the Gulf - pays homage to the many Filipinos who made their indelible mark in the region

4get-me-not Alzheimer's Founder & CEO was ranked # 61 joining other men and women from various niches who contributed to the community, changing the lives of others for the better.

Thank you to Lalaine Chu-Benitez, Editor-in-chief and the Illustrado team.

Taas Noo, Filipino!


Thanks to

  • American Center
  • Cotopia
  • Metlife Alico
  • Broadmeadow
  • Dubai College
  • Emirates Union
  • Mediclinic
  • City Center Clinic
  • The Brain
  • The Children Garden
  • Human Relations
  • Human Relations
into Alzheimer's