4get-me-not, the only Social Enterprise in the United Arab Emirates and the Middle East which focuses on seniors (60 years old and above) as part of its mission to address Alzheimer's Disease (AD), was launched in 2013. It’s Founder - Desirée Vlekken, belongs to a community touched by AD where both her father and father-in-law drew inspiration to create a social platform for families and caregivers of Alzheimer’s patients.

4get-me-not creates a positive impact to the society, particularly the senior community by creating awareness on the importance of giving proper attention to their wellbeing and quality of life as one of the means to prevent AD. Positive lifestyle approaches are considered to help seniors cope with physical and cognitive changes.

AD is a growing global health issue that affects a large majority of the senior community with one person in every three seconds reported to have it. 4get-me-not has been working with various International organizations such as the Alzheimer's Disease International (ADI) London office, Dementia Friends of Alzheimer's Society UK and World Health Organization (WHO) through its Eastern Mediterranean Office, to build a vibrant community that addresses Alzheimer's in a preventive, holistic and innovative way.


Gulf News

16th December 2018

4get-me-not Tours



Laughter is the best medicine

16th Jan 10am-12pm

Geriatric Ward Rashid Hospital Dubai

Seniors Go BINGO!

23rd Jan 6pm-9pm

COSTA Coffee Drive Thru Al Wasl Branch, Dubai

Animal Therapy Party

26th Jan 11am-1pm

The Rainforest Café, The Dubai Mall

Laughter is the best medicine

13th Feb 10am-12pm

Old People’s Home Sharjah MOH, Sharjah

Strike Out Alzheimer’s

20th Feb 6pm-8pm

Dubai International Bowling, Hor Al Anz, Dubai

Laughter is the best medicine

13th Mar 10am-12pm

Geriatric Ward Obaidulla Hospital, Ras al Khaimah

Memories at the movies

23rd Mar 1pm-5pm

Mini Hall - St. Mary's Church Dubai

Brain Freeze

26 Mar 6pm-8pm

The Daily Restaurant, The ROVE Hotel, DHCC

Laughter is the best medicine

24th Apr 10am-12pm

Ajman Elderly Nursing Home, Ajman

Water Therapy

01st May 10am-12pm

The Rain Room, Sharjah Art Foundation