into Alzheimer's is a non-profit organization committed to fulfil a social mission by raising awareness on Alzheimer's disease in the UAE.

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We aim to be the main information resource of every household in Dubai, United Arab Emirates and the Middle East who needs Alzheimer’s-related help.



Dementia Friends, 4get-me-not CSR initiative in the UAE

Dementia Friends is a global movement started by Alzheimer's Society UK and mentors organizations like 4get-me-not Alzheimer's to create more dementia-friendly communities. This is an informative session with an objective of changing the way people think, talk and act about dementia.

Starting January 2018 onwards, 4get-me-not Alzheimer's is set to launch Dementia Friends in various parts of the Emirates in collaboration with pre-med students of Dubai Medical College and RAK Medical Health and Science University.

4get-me-not Alzheimer's Organization presented to HH Shk. Nahyan Bin Mubarak Al Nahyan

Abu Dhabi, 03 March 2017: In observance of Brain Awareness Month , 4get-me-not Alzheimer's Founding Committee was presented by Dr. Maryam Matar, Founder & Chairperson of UAE Genetic Diseases Association (GDA) to HH Sheikh Nahyan bin Mubarak Al Nahyan.  Desiree Vlekken, Founder & Executive Director of 4get-me-not Alzheimer's had the rare opportunity to discuss with HH Sheikh Nahyan about the organization and initiatives with UAE Generic Diseases for 2017.  Together with fellow committee members Birgit Ertl, Ingrid Sahoo and Anu Bhatnagar, the visit concluded with a beautiful luncheon reception at the Majlis.


Members of

  • ADI

Thanks to

  • American Center
  • Vox
  • Costa
  • The Children Garden
  • Emirates Union
  • Human Relations
  • Human Relations
  • DWTC
  • WAD
into Alzheimer's