A Live TV Interview at Dubai One 30-minute dialogue with Aishwarya Ajit & Tom Urquhart  



Podcast Interview at 103.8 Dubai

Listen to  with Suzanne Radford

December is marked as 'International Volunteer Day,' an international observance designated by  the United Nations since 1985.  This occassion is recognized by many non-governmental organizations including to acknowledge the Volunteers and value their contributions.

On 9th December 2014, 6pm - 8pm at VOX Cinema City Center Deira, will host a film screening event 'Alive Inside' dedicated to the Volunteers and CSR Sponsors who kept the Alzheimer's advocacy alive this year.

Prior to the film will be a live performance from Emirates Youth Symphony Orchestra and Movement Mantra.  This is followed by our Keynote Speakers:  Birgit Ertl, Founder & Director - The Children's Garden Schools; Dean Prof. Mohammed Galal El Din - Dubai Medical College for Girls and Dr. Kannan Murugesan - Dean, RAK College of Medical Sciences.

Mini-lectures on Alzheimer's, Nutrition and Best Practice for Elderly Care will be presented repectively by Dr. Raymond Hamden PhD (USA), Clinical & Forensic Psychologist - HRIC;  Khaled Ibrahim, Sr. Product Manager - Abbott Nutrition and John Collins, CEO - Broadmeadow Healthcare International.

To get entry details to our year-ender CSR event on Demystifying Alzheimer's, please email   4getmenot.event@gmail (for students) and (non-students).

MENA Geriatric Summit 2014


 28 October 2014: is supporting the 1st MENA Geriatric Summit on 11-13 December 2014.  The Swiss Business Council Dubai & Northern Emirates is the official organizer of this most awaited event. And supported by the Dubai Health Authority (DHA).

See more details on:


Alzheimer's Film Screening for University of Sharjah

21 October 2014:  The Alzheimer's Film Screening for the University of Sharjah students and faculty members finally concluded at VOX Cinema Ajman City Centre.  This CSR initiative was  a collaboration between and Medical Students' Association (MSA) and supported by College of Medicine led by Prof. Randa Mostafa - Head of Basic Medical Sciences Department.

Our special thanks to Dalia Ali Al-habahbeh and MSA commitee led by Heba Waled and the volunteer team for their over-all support!

Photo Coverage Link:

7th UAE Medical Students Pre-Conference Event

16 October 2014: The much awaited 7th UAE Medical Students Scientific Conference (co-hosted by RAK Medical and Health Science University) started off with a pre-conference event - Alzhemer's Film Screening at VOX Al Hamra RAK

Special thanks to the EMSS Board and Commitee led by Abeer Sharmin Rahman,  Noof Al Shirawi and Nujood Al Shirawi  for making this memorable event a successful one.

Photo Coverage Link  

Dubai Health Authority  - 11th Alzheimer's Forum

October 2014: To commemorate 'International Day of Older Persons,' Dubai Health Authority (DHA) in collaboration with Broadmeadow Healthcare International will host the 11th Alzheimer's Forum at Grand Hyatt Hotel on 02 October 2014. The 3-hour forum will be delivered by Dr. Siobhan Kennely, Consultant Geriatrician – Royal College Surgeon in Ireland and Helena Moore, Director of Nursing Care- Broadmeadow Healthcare International. supports this forum because it inspires further understanding of how Alzheimer's is impacting all of us in the region and drives action to help us provide best practice in Alzheimer's care.

Glimpses of World Alzheimer's Day 2014

24 September 2014: Where you there at World Alzheimer's Day 2014?  In case you missed this most awaited CSR event of, Chris Calumberan, UAE's top Fashion Photographer captured our memorable moments at BurJuman.   Soon to post are photos in the eyes of Roger Alfonso.

Please add 'Memory Loss' on FaceBook to access the Photo Album

OR Click Link Below


 Stay Sharp!  Brain Health Care

19 September 2014: How many times have you walked into a room and forgotten what you came for? Searched in vain for keys that mysteriously disappeared? Or forgotten the name of someone you should know?  Moments of forgetfulness happen even to the young.  But as we get older they may leave us wondering if we’re losing our mental age

Stay Sharp! Brain Health Care,” the theme for World Alzheimer’s Day 2014 is a CSR initiative of de-Mystifying Alzheimer’s (a non-profit organization raising awareness on Alzheimer’s disease in the UAE), in collaboration with Cotopia Social Responsibility and BurJuman.

World Alzheimer's Day is a celebration held every September when Alzheimer's organizations around the world concentrate efforts on raising awareness about Alzheimer's. Alzheimer's disease the most common form of dementia and still without cure is a group of disorders that impairs mental functioning, most common with elderly people.

To ensure our mind and body stay healthy, uniCare Medical Center, Human Relations Institute & Clinics and Abbott Nutrition will conduct Wellness Check up and brief Consultations for the general public.  Our support group from Broadmeadow Healthcare International will be on-site to offer advice and best practice to elderly care. And The Brain Workshop will share valuable tips to keep our memory sharp. 

During this 3-day event, our volunteer group from Dubai Medical College for Girls will conduct fun Brain Activities for the young and young at heart.  





And don’t miss the opening ceremony on 19th September, 6pm for a memorable repertoire of music and dance performances by the Emirates Youth Symphony Orchestra, Dubai Vocal Ensemble, Friends of Parkinson’s Support Group, Young Voices of Dubai, Twisted Quavers, Eau J. Choreography and D’Fashionista Girls. And special guest appearance of Order 66.

 If you’re worried about your memory or know someone with memory problems please save the date and support us on World Alzheimer’s Day on 19-21 September at Level 1, BurJuman - 10am to 10pm

  Finally at 7DAYS

08 July 2014: World Alzheimer's Day 2014 is around the corner and big challenge is (again) ahead of us.  Organizing this community event, for the 2nd year at the iconic the Dubai Mall is humongous task. But what we lack in CSR funding, we make up for committed volunteers and media support namely the 7DAYS. 

Our special thanks to Megha Merani, 7DAYS News Reporter and the 7DAYS Editorial team for the beautiful article on  This means a lot in our advocacy in raising awareness on Alzheimer's in the region.  Hopefully this will open a lot of hearts in the UAE and help us continue what we love doing most.

Read the full article in PDF:


Back to 103.8 Dubai Eye


10 June 2014: It was a little over  a year when was a guest at Suzanne Radford's show - Dubai Today,103.8 Dubai Eye.  This time I was back at her show and accompanied by  Dr. Senthil Meenrajan, Consultant Geriatrician - American Hospital and Dr. Yousef Abou Allaban, Consultant Psychiatrist and Managing Director - American Center for Psychiatry and Neurology.

It was an information packed program with more focus on medical perspective of Alzheimer's disease (AD) and exploring Brain Health as preventive measure against AD. 

Thank you Suzanne and Michelle Loxton, Producer (103.8) for the one-hour live interview at Dubai Today.  It was a great opportunity for us to raise awareness on AD and the photo competition - A Photographic Memory.'


A Photographic Memory

at The Brain Workshop & Argo Tea Cafe  



31 May 2014: A Photographic Memory - Photo Competition, Workshop and Exhibition on 'Brain Health to keep Sharp' is our first attempt to use Photography as a medium to raise awareness on Alzheimer's disease to a creative level.

The first Photo Workshop series took place on 16th May at The Brain Workshop supported by Managing Director - Sahar Riad. Spokesperson, Ruth Williams and her catchphrase 'Use it or Lose it,' will always remind us to exercise our brain more often. We were all ears to Master photographer - Chris Calumberan's simplified basic photography.

Great camarederie with creative minds!

The final Photo workhop at the Argo Tea Cafe, Citywalk concluded on 31st May.  Special thanks to the Argo Team - Dhara and Hussam, Dyan Guanco, Chris Calumberan and Full Frame Photogrpahy Magazine.  The final submission of photo entries will be on 10th June.  The awarding ceremony is slated on14th June at The Argo Tea Cafe - 6pm.