into Alzheimer's is a non-profit organization committed to fulfil a social mission by raising awareness on Alzheimer's disease in the UAE.

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Our Vision

We aim to be the main information resource of every household in Dubai, United Arab Emirates and the Middle East who needs Alzheimer’s-related help.



World Parkinson's Day

April 2014 In commemoration of 'World Parkinson's Day,' De-Mystifying Alzheimer's supported Mediclinic City Hospital in hosting a free workshop on Parkinson's disease on  05 April 2014.

This 2 hour program discussed Parkinson's with emphasis on Neurology, Physical Therapy, Nutrition, Speech and Language.  Mediclinic's In-house speakers:  Dr. Gunther Wihl - Consultant Neurologist; Claire Kelleher - Senior Neuro Physiotherapist;  Lena Nasih - Clinical Dietitian and Lucy Strawford - Speech and Language Therapist.

Parkinson's disease is a type of dementia, related to Alzheimer's disease and underexposed health issues in the region. People with Parkinson's have great difficulty controlling their movement because nerve cells in their brain have died.  They can have a tremor or stiffness that makes it frustrating or sometimes impossible to do everyday activities, such as ... eating, smiling, getting dressed or even picking up and playing with their kids. 

If people understand Parkinson's better they can help reduce anxiety in public situations and give control back to people with the condition.

Brain Awareness Week

March 2014:  On the occassion of Brain Awareness Week, - De-Mystifying Alzheimer's and Cotopia Social Responsibiity hosted a film documentary screening on Alzheimer's at Vox Cinema, MOE.


This initiative highlighted special interest on Alzheimer's disease (AD) and the need to expose such health issue in the region.


Thanks to

  • American Center
  • Cotopia
  • Metlife Alico
  • Broadmeadow
  • Dubai College
  • Emirates Union
  • Mediclinic
  • City Center Clinic
  • The Brain
  • The Children Garden
  • Human Relations
  • Human Relations
into Alzheimer's